The Tourist Signage Programs were established to benefit the traveling motorists by providing directional guidance to attractions, while improving local economies through increased tourism. Signage is an integral part of Kentucky’s transportation system, with a primary purpose of guiding motorists to the desired destinations safely and effectively. The programs provide a means for local governments to productively utilize the state’s highway network to encourage motorists to visit their communities.

Signs for tourist attractions are installed along Kentucky’s interstates, parkways, and other controlled access roadways through the Limited Supplemental Guide Sign (LSGS) Program. These attractions must contribute significantly to the state’s tourism efforts and demonstrate strong regional support. Signs are installed along conventional highways for tourist attractions of local and regional interest through the Cultural & Recreational (C&R) Guide Sign Program; local governments are encouraged to prepare comprehensive wayfinding signage plans to improve tourism in their community.

Local government agencies may apply for the Tourist Signage Programs. Historically, Convention and Visitors Bureaus (CVBs) and Tourist Commissions have effectively prepared signage proposals through identifying the needs of the
community, while working cooperatively with the County Judge/Executive’s and City Mayor’s Offices. Signage proposals are to serve a public purpose through increased tourism, economic development, and improved traffic control.